PUBLIC RELATIONS AS ACTIVISM

In this video, we'll explore how public relations is making a big impact on activism—you won't believe what's happening!

Public relations has been used for centuries to improve the image and reputation of businesses and organizations. But in the age of social media, public relations is playing an even more important role in the world of activism.

In this video, we'll take a look at some of the latest examples of how public relations is being used for activism. We'll explore how public relations is helping to fund and organize protests, and how public relations is helping to spread awareness about important issues.

So whether you're interested in activism or just want to know more about public relations, this video is for you!

Naijha speaks with Ryan Fletcher, the founder and director of Movement Media and the director of public relations at Dr. Bronner’s. Ryan stewards public relations efforts for Dr. Bronner’s around the world, leveraging earned media placements in thousands of influential media outlets while promoting the company’s ethical business practices and creative campaigns on controversial causes such as labeling GMO’s, cannabis and psychedelic policy reform, protecting farmed animals and ocean wildlife, and supporting efforts for fair pay and fair trade.

A dedicated vegan and social justice activist of over 20 years, Ryan anchors dedicated philanthropy programs for the brand on animal advocacy, international giving, and product donations to support COVID-relief and other crisis-response efforts. Ryan serves on Dr. Bronner’s Executive Council as well as the boards and advisory committees of several nonprofits including We Are Family, Safe Bars, and Fair World Project.

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